Marketing 5.0

Marketing 5.0 is the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.

One of the critical themes in Marketing 5.0 is what we call the next tech, which is a group of technologies that aim to emulate the capabilities of human marketers. It includes AI, NLP, sensors, robotics, augmented reality (AR), virtual reality (VR), IoT, and blockchain. A combination of these technologies is the enabler of Marketing 5.0.

Despite the in-depth focus on technology, it is important to note that humanity must remain the central focus of Marketing 5.0. The next tech is applied to help marketers to create, communicate, deliver, and enhance value across the customer journey.

Le 5 fasi del Customer Journey (approfondimento)

Territorial Marketing

GIS PLATFORM

Turism and Big data